Fashion Marketing Courses & Schools
Fashion marketing schools put students on a fast track for a professional position with a high fashion manufacturer or retailer. Plan on spending at least 18 months in pursuit of an associate's degree. A bachelor's degree program, grounded in liberal arts education, with concentration in merchandising and business administration, is recommended.
Fashion Marketing Courses
Look for fashion marketing courses that emphasize real world class projects such as taking a design or a product from concept to completion. Fashion marketers need a thorough knowledge of the fashion business and preparation for management roles in the fashion world. In addition, fashion marketing students should seek out quality internships with manufacturers and retailers.
Fashion marketing courses include specialized study in:
- Fundamentals of the fashion industry
- Principles of fashion merchandising
- Merchandising strategies
- Merchandising trend analysis
- Management skills
- Business application technologies
- Multi-channel retailing
- Consumer behavior and motivation
- Product development
- Marketing, advertising and promotion
- Fundamentals of textiles
- Apparel design
Find an accredited fashion marketing program or school and embark on your career in fashion merchandising.
